Paid media, SEO, content and lifecycle marketing wired to a single attribution model so every rupee traces to pipeline.
- -39%
- Blended CAC Median, 2 quarters in
- +186%
- Organic sessions 12-month SEO programmes
- 5.8x
- ROAS Blended paid media
Marketing dashboards are full of numbers that cannot be spent: impressions, reach, engagement rate. Meanwhile the question the board asks is whether the spend produced revenue, and most reporting cannot answer it.
We build the measurement spine first — server-side tracking, offline conversion import, a shared attribution model — then run the channels against it. When a campaign is switched off, everyone can see what it was actually worth.
What this covers
- Paid search, paid social and programmatic media buying
- Technical, on-page and programmatic SEO at scale
- Content strategy, editorial production and distribution
- Server-side tracking, consent mode and offline conversion import
- Marketing automation and lifecycle campaigns
- Conversion rate optimisation and landing page systems
- Marketing mix modelling and multi-touch attribution
- Executive reporting tied to CAC, LTV and payback period
What lands on your side.
Not a status report. Every item below is an artefact your team owns and can use without us.
Growth model
Channel-level funnel model with CAC targets, payback thresholds and a spend plan.
Measurement spine
Server-side tagging, conversion API integration, attribution model and data warehouse feed.
Channel programmes
Campaign structures, creative testing matrix and bid strategy per channel.
Content engine
Editorial calendar, SEO briefs, produced assets and a distribution playbook.
Revenue dashboard
One view from spend to closed revenue, refreshed daily, with cohort and payback analysis.
The delivery shape for this practice.
Phase boundaries are commercial as well as technical — each one has its own fixed price, so you can stop after any of them.
- Step 1
Audit & model
Channel forensics, unit economics and a documented growth model.
2 weeks
- Step 2
Instrumentation
Tracking rebuild, attribution setup and dashboard construction.
2–3 weeks
- Step 3
Launch
Campaign structures, creative production and landing page systems live.
3–4 weeks
- Step 4
Optimise
Weekly experiment cadence across creative, audience, bid and page.
Ongoing
- Step 5
Scale
Channel expansion and budget reallocation driven by payback, not by channel politics.
Ongoing
Indicative starting points.
Real numbers come out of discovery. These are the ranges engagements of each shape have actually started at, so you can tell early whether we are in the same conversation.
Focused Channel
One channel, run properly.
from₹1,20,000/month
- Single channel management
- Creative iteration
- Landing pages
- Monthly reporting
Full Funnel
Paid + SEO + content + lifecycle.
from₹2,80,000/month
- 3–4 channels
- Content engine
- CRO programme
- Attribution dashboard
- Weekly reviews
Growth Partner
Embedded growth team with a revenue mandate.
from₹6,00,000/month
- All channels
- Marketing mix modelling
- Dedicated pod
- Executive reporting
- Quarterly planning
Figures are indicative and exclude third-party licences and media spend. Fixed-price phases are quoted after discovery.
The ones we get asked first.
Tell us what is not working.We will tell you what it takes.
A 30-minute call, no deck. You describe the problem, we tell you whether it is one we should take — and if it is not, who we would point you to instead.
Or email hello@triversesolutions.co.in — replies within one business day.